1998 -
Design Care of Co. / Osbeck Design AB
Creative Director

Osbeck Design is a small agency focused on clients at the intersection of technology and sports. I’ve partnered with brands like Bigdata.com, Houdini Sportswear, Stoneridge, Pond Design and Eways, and have provided ongoing brand design leadership to Ericsson since 2010.

2022-2024 Ericsson
I led the creation of the Ericsson Design System and ensured its adoption across all digital channels, while also directing the creative expression of Ericsson.com. Alongside this, I coached and guided internal teams and external agencies worldwide to deliver consistent, high-quality marketing.

2019 – 2022 Ericsson
I contributed to the Global Brand Management team by providing brand design support during a comprehensive global brand update. This collaborative effort was recognised with both Red Dot Awards
in Brand and Interface Design, as well as iF Design Awards

2015 Ericsson
Global Interim Brand Design Director, Global Brand Management, GF Marketing & Communication at Ericsson.

2013 – 2015 Ericsson
I played a key role in building Ericsson’s in-house global agency in India and Hungary — recruiting, training, and leading the team from inception to a thriving operation. In parallel, I provided continuous brand support to the Global Brand Management team, ensuring cohesion and excellence across all channels.

2010-2013 Ericsson
I led the consolidation of over 200 fragmented graphical interfaces at Ericsson, unifying them into the company’s first Design System—a shared library of components and behaviors. Alongside this, I provided brand design support to the Global Brand Management team.