Content Creation
Fäviken was once ranked among the World’s 50 Best Restaurants. Today, its story continues through the Fäviken Estate, Fävikens Lanthandel, Krus bakery and Undersåkers Charkuterifabrik.
I help shape how these businesses are seen and experienced through photography, writing and selected design work—mainly across their Instagram channels.
As someone who loves working with food and is also an avid hunter, this collaboration feels particularly close to home. It allows me to move between the butchery, the hunt and the kitchen, then bring those experiences into my work behind the camera. Combining practical knowledge with photography, storytelling and marketing is, quite simply, a match made in heaven.
Clean Grit
https://www.instagram.com/cleangrit/
Clean Grit is my own brand, born from a simple idea: bike care products should be just as thoughtfully designed as the bikes they’re made for.
From product development and packaging to branding, e-commerce, photography, film and marketing, I’ve built every part of the business from scratch.
For me, Clean Grit isn’t just a product brand. It’s an ongoing experiment in building a modern consumer brand—and a platform where I can play, explore and express myself through photography, filmmaking and design. Because being behind or beside the camera is almost as much fun as riding the bike myself.
Clean Grit’s Instagram brings product and action photography together in one visual world. Set against the forest, the products reflect the brand’s environmental values, while friends and family are captured doing what they love—riding bikes. The result is an honest expression of Clean Grit: shaped by cycling, nature and community.
Viktor Ohlin and I filmed as Madeleine Riesel and Johannes Tonelid rode through Tegefjäll, Åre, on a fantastic evening.
HOLMEN
When Holmen united its paper and paperboard businesses, we created films and photography that explained the change and showcased the strength of the combined offering.
“The best corporate communication doesn't explain organisational charts—it explains why the change matters to the people using your products.”
Through film and photography, the campaign presented Holmen’s offering and values while also serving as its annual Christmas greeting.
Stoneridge
Over several years, I partnered with Stoneridge as an extension of their marketing and product teams, helping translate highly technical products into clear, engaging communication across digital, physical and interactive touchpoints.
MirrorEye
We produced a film for trade shows and social media, highlighting the key benefits of the new MirrorEye system. Working with a limited budget, we filmed the truck both inside the cab and from the air, then combined the footage with imagery from the system itself in After Effects.