Desvall
Designing a brand for uncompromising craftsmanship.
Desvall set out to redefine the perception of the shisha by creating what is arguably one of the world's most exclusive examples of its kind.
Designed by the acclaimed Swedish design studio HOWL, every product is handcrafted and can be customised with precious metals and rare materials including gold, silver, diamonds, crystal and onyx.
I was commissioned to create the visual identity and brand system ahead of the global launch.
The Challenge
Luxury brands rarely compete through decoration alone. They compete through confidence, precision and restraint.
The challenge was to create an identity that could balance two seemingly opposite qualities: understated enough to let the craftsmanship take centre stage, yet distinctive enough to stand alongside products that could be customised with some of the world's most exclusive materials.
The Solution
We developed a visual identity built around simplicity, precision and proportion.
The logo and graphic system were intentionally restrained, creating a calm and elegant counterpoint to the highly expressive products themselves. Rather than competing with polished metals, gemstones and intricate craftsmanship, the identity frames and elevates them.
The result is a brand language where every element—from typography to spacing—reinforces the sense of exclusivity without becoming ostentatious.
